The 12th man of content: your audience

The Clemson-Carolina game is a Thanksgiving weekend tradition. In the weeks before the event, Clemson fans begin posting taunts on Facebook and sharing images of Clemson’s tiger mascot strangling and burning Carolina’s chicken mascot. The rivalry is all in good fun for the fans. It almost doesn’t matter who wins. … Continue Reading ››

The culture of cricket

The most talked about story in November was not the RBI governor’s decision to raise the repo rate again, Narendra Modi’s latest speech, or even Prince Charles’ visit to India. The story that eclipsed them all was not about the biggest newsmakers of the day, but about the Little Master: Sachin Tendulkar. You’re probably wondering why … Continue Reading ››